It looks like PubPartout’s Brand the Campus Campaign got a boost even before it started. Concordia University President Judith Woodsworth recently said that she was in favor of an American-style tuition system that emphasizes – wait for it – private donors as a source of revenue.
Judith Woodsworth: potential future Pub d’Or winner?
That’s right, private donors don’t just give money for nothing, they spend it on advertising! That means we at PubPartout have an important role to play in higher education, we get to brand it fully!
Imagine a campus where not only the bathroom stalls have ads. The buildings themselves are advertising something as well as the textbooks and departments.
It doesn’t stop there. Tuition fees will inevitably rise and some students will have no choice but to be branded to pay them. That means thousands of walking, talking billboards and thousands of untapped ad spaces ready to be branded.
As a thank you to President Woodsworth (until she decides to profit herself and change her name to President Woolworth), we’ve chosen Concordia as the place to kick off this campaign. We’ll be at a booth on the second floor of the Hall Building (the future Halls™ Building?) starting at 2pm.
So if you’re with us or just curious, please come by and say hi, get yourself branded or even join PubPartout!
