Pub Partout

Last week, CEO Brandon You and Rose Price, VP of market research and media relations, were at Concordia to kick off our Brand The Campus Campaign. It was a success and we already have partial survey results.

We asked students what corporate sponsor should win branding rights to the Hall Building and so far it looks like they are opting for simplicity of branding over existing sponsorship.  Halls is in the lead, currently accounting for 40% of the vote, followed by Starbucks at 26.7%.

Given the influence Starbucks already has on campus thanks to a deal with Chartwells, one might think they would be the natural choice.  However, the prospect of changing the name of the building by simply adding an “s” seems too good a prospect to pass up.

Upstart Labatt is in 3rd place with 20% of the vote.  Will they challenge the Molson dominance on campus?  Only time will tell.  Old faithful McDonald’s is fourth, but first in our hearts and some were even bold enough to say “none of the above!”  Who knows what corporation they want.

The real surprise in this survey comes in the seventh question.  Respondents were asked who should win this year’s Pub d’Or Award.  We thought Concordia president Judith Woodsworth would be a shoe-in, given her recent statements about privatization.  Unfortunately, she  is currently losing to a cartoon duck.

If you want to reverse this trend and help PubPartout continue to brand the campus, you can now take the survey yourself online here.  It’s only 10 questions, so you don’t really have an excuse.

Or, you can take it in person, play games and have the chance to be branded yourself.  That’s right, PubPartout is coming back to Concordia today!  We’ll be on the second floor of the Hall Building from 2pm through 5pm, so come join us!

We’re so excited that we even bought ad space for this event on our own site:

It looks like PubPartout’s Brand the Campus Campaign got a boost even before it started.  Concordia University President Judith Woodsworth recently said that she was in favor of an American-style tuition system that emphasizes – wait for it – private donors as a source of revenue.

Judith Woodsworth: potential future Pub d’Or winner?

That’s right, private donors don’t just give money for nothing, they spend it on advertising!  That means we at PubPartout have an important role to play in higher education, we get to brand it fully!

Imagine a campus where not only the bathroom stalls have ads.  The buildings themselves are advertising something as well as the textbooks and departments.

It doesn’t stop there.  Tuition fees will inevitably rise and some students will have no choice but to be branded to pay them.  That means thousands of walking, talking billboards and thousands of untapped ad spaces ready to be branded.

As a thank you to President Woodsworth (until she decides to profit herself and change her name to President Woolworth), we’ve chosen Concordia as the place to kick off this campaign.  We’ll be at a booth on the second floor of the Hall Building (the future Halls™ Building?) starting at 2pm.

So if you’re with us or just curious, please come by and say hi, get yourself branded or even join PubPartout!

Dear Shareholders,

In these tough economic times, know one thing, PubPartout won’t let you down. Advertising is needed now more than ever! How else will people feel their lives are complete?

Not content with the success we had in preserving the right of ad trucks to circulate and the right of corporate spammers to target our historic streets, we are branching out to institutions of higher learning, or as we like to callthem, institutions of higher buying.

We hope not only to exploit the vast market of students not reached by traditional campus marketing, but also to brand the buildings and schools themselves.

We’ve also re-launched our website pubpartout.com because we feel there just isn’t enough marketing on the internet.  Along with our partners, we hope to correct this situation.

These are truly exciting times and we hope you can join us in our efforts to brand our culture from cradle to grave.

Yours truly,

Brandon You

CEO, PubPartout

brandon@pubpartout.com